Home > Uncategorized > The Best Way to Promote Through Social Media: The Influence Tree

The Best Way to Promote Through Social Media: The Influence Tree


As a social media marketing consultant and blogger, I hear about the earth-shattering uses of social networks on an hourly basis. I have heard every generalized statement used to shore up a brochure page, and I have listened as the next guru announced how they could lure your customers into the palm of your hand and keep them there. After all, if you have a Facebook page and Twitter account you surely have all you customers sitting at their technology terminal waiting for your next product tweet or event invitation on Facebook right?

As many of you have already noticed, even getting the users to become a part of your network in the first place is not as easy as it seems. For those of you who have attracted hundreds of customers, you know how hard it is to illicit meaningful interaction much less converting them to a sell through social media.
I will let you in on a little secret; if you use the social networks in the advertised manner, you aren’t going to be able to see the results that marketing gurus guarantee and what you have come to expect from all the hype. If it was that easy then Facebook and Twitter would both have put themselves out of business long ago. They need to incentivize their ads, and if your Facebook messages or Tweets with hash tags were as effective as the paid advertisements, then no one would be paying right?

I really wish that Facebook fan pages and Twitter was as useful as people let on. Part of it is Facebook and Twitter themselves nerfing the posts of businesses that they assume have an advertising budget. A much larger part of it is the fact that just because someone followed you or liked your page, they aren’t necessarily the president of your businesses’ fan club. To get the most out of your social networks, a fan club is what you really want. |Continued….


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