Home > Sociology, Uncategorized > Yo Dawg, We Heard You Like To Capitalize so You Develop an Idea to Capitalize of Sites that Have Capitalized off of you

Yo Dawg, We Heard You Like To Capitalize so You Develop an Idea to Capitalize of Sites that Have Capitalized off of you

I am almost afraid to open my web browser in the evenings when I get home from work. Every single person I run in to is a social media expert (They know how to login to Facebook and Twitter) and most of them have some kind of project in the works to make money based on the use of social media. I have woke up every day this week and thought “How can I make another social network that doesn’t seem too much like facebook”? People with an Internet connection saw the letters S E and O strung together one too many times, and they decided they were Masters of the SEO. Afterward when someone pointed out that “content is king” they decided they wanted to be “king of content”.

I have been developing Internet properties for a long time (relatively speaking), and I have saw this phenomena happen time and time again on the level of niche categories. The Web used to be cliqueish, and people were either playing fantasy football or they were playing poker on Yahoo! games. Social media was the game changer that brought everyone on the Internet to the same sites. It is something that a lot of people have in common, and people can’t help but want to emulate the success that people like Mark Zuckerberg attained.

With all of these sites, consumers are becoming increasingly wary of monikers like expert, guru and maven. What do the  so called experts do? They just invent new buzzwords. I myself have Google Translate and a Thesaurus favorited to my browser toolbar, and I often find myself looking for a synonym for the words expert, engage and connect. So now I am using the same method as fakes to legitimize something that I have previously legitimized at least 20 times.

I have been on Facebook since you had to have a college e-mail to sign up, and I’m on my third account now because there have been 2 other times I have found Facebook to be increasingly frustrating. I registered my Twitter account about a week after they opened to the public (I was doing business under the Etelligence Network name at the time) and let it lie dormant until a few months ago. I still have 3 MySpace accounts that I used for games (Myspace Mobsters in particular), and at one time I ranked #1 in my state on most of the leaderboards and hovered around the middle of the national leaderboard. I didn’t start playing heavily until a year after it started. It’s always a cycle of rebuilding and re-birth, and that keeps my projects fresh, and it keeps me from getting burnt out. That is where the fakes will get weeded out. When they don’t see any profit from their first project and they’ve sunk at least a couple hundred dollars in it, I  don’t see them trying again. That is also where the experts are born.

You see, my first project was an off-shoot of a fatasy wrestling website I frequented called the Open Forum Minor Leagues. I learned a few things, I wasted some time, I had a little success, but I ultimately failed. Iutilized the skills I picked up sparingly for the next month (but always to their fullest extent), and I ended up teaming up with Jerry Mings for my second project, Avatar’s Wrestling School,  which hit big and allowed me to get the exposure I needed to roll the success forward. My contemporaries had similar experiences, and after 10 years of learning more each and every project, I can finally say that my “graduating class” have become true experts. We started out doing graphic design, html, some programming and flash animations. As search progressed past meta data, we picked up early on SEO nd SEM. When the first mobile phone connected to the Internet we were already trying to get the development framework on our desktops so we could be the first in line for that. While we have all taken our own courses, it was the primary building blocks that have allowed us to have relative success each and every time out.

The fakes who get their basics in and stay dedicated might fail the first time around, but they will learn. They may even fail 2 or 3 times, but that persistence will eventually build into a real expertise that makes it almost impossible to fail. When you know what to expect, what you are doing and how to execute, you know all it takes is dedication to succeed. So remember that the fakes of today are the experts of tommorrow, and the experts of today are lifelong students.

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