Home > Empire Avenue, Sociology > Empire Avenue Missions: Science and Psychology

Empire Avenue Missions: Science and Psychology

Since Empire Avenue brought the mission feature out of beta I have made sure to send out a mission weekly. It’s a very powerful tool to leverage the reach of your shareholders, and also a good way to share the wealth you have.

I just completed my 3rd mission, and so far I have gotten conversion rates that are better than most others. Of course the whole premise of these missions is based on the honor system and it only works if you can trust your shareholders to follow through.

I went a step farther with my 3 missions and formatted the URLs to do the mission on behalf of the shareholder. After clicking the accept mission button (collecting my 500e and agreeing to do the mission) the shareholder is taken to another page, prompted to click one more button and they’re finished.

During my most recent mission, I decided to do a Case study. Here is the message I sent to my shareholders, verbatim.

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BONUS MISSION: It’s just a plug for my 3rd post on the new blog. It’s the first installment of a 7 part series I am writing called “Social Media Framework”. Exploring the building blocks that define the networks and the users.

http://adamjustice.me/smf-online-identity/

Add a #socialmedia hashtag if you don’t mind. If you’ve already tweeted this post, or plan on tweeting it, just comment or something.

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The link has worked for everyone without exception so far http://goo.gl/xkNe9 . If for some reason it does not work or you, go tohttp://twitter.com/#!/etelligence/status/131739655535210496 and Re-Tweet that message.

As always, comments are appreciated, as are Facebook likes and additional sharing. If you haven’t joined me on the other networks, make a quick stop athttp://fullyfollow.me/AdamJustice it just takes 5 seconds to join me on Facebook, Twitter and LinkedIn.

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DISCLAIMER:::If I notice you are claiming all my missions every time and not following through (Everyone can actually look at who claims the missions, just click on the number of rewards that are left), I am going to seriously consider blocking you so you won’t be able to rip my eaves every week. Anyone who has followed through prior, feel free to claim the reward and close the tab, I’ll never block you, sharing the Eaves with my favorite players is one of the best parts of these missions. It’s like me buying you 20 shares of your favorite 25e stock! If this is your 3rd rip and run, there probably isn’t going to be a fourth. I don’t care about losing the Eaves, I just don’t like the fact that you’re taking them from someone who wants to do the mission for them when you know good and well you don’t do the missions.
———————————-

My top 5 Players for this message that YOU GOTTA ADD (For yourself, not just for me) are@Annehthomas , @UteSchaedler , @depodol , @danajlange and @libgrl . If you don’t have these 5 yet, you don’t know what you’re missing. They would do this mission if I charged them 5,000 Eaves to help me.

Thanks for being great Shareholders guys! Have a great day, and if I can help you in any way just let me know. thanks
Adam Justice

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I chose to offer 500e to 30 shareholders, and it took about an hour for the mission to fully complete. My mission got 14 Likes and 15 Comments. I also got about 3 additional Re-Tweets from people who were exposed to those who sent out my original message.

Here is some additional Data regarding those who participated in the Mission:

Countries  
United States
22
Canada
2
United Kingdom
2
Switzerland
1
Germany
1
Spain
1
Greece
1
Malaysia
1
Netherlands
1
Zimbabwe
1
Browsers  
Chrome
21
Firefox
8
Safari
4
Platforms  
Windows
27
Macintosh
4
iPad
1
iPhone
1

Now as the time of this writing I had an approximate 70% conversion Rate. If you noticed, I did exempt players who had participated in prior missions from my blocking threat. There was also 1 new player, and I suspect that misunderstandings may have caused 2 others to break the Honor system. These 9 Players did not Re-Tweet the Message as of 4:27 EST on 11/02/2011 even though they claimed the reward. Remember that It only took 2 mouse clicks to do the mission, and it only took 2 mouse clicks not to do the mission.

NOTE: I HAVE COMPILED A BLACKLIST, BUT DECIDED TO REMOVE IT FROM THIS POST. THE SHAREHOLDER MISSIONS ARE NOT THAT IMPORTANT TO ME, I DON’T VALUE THE EAVES AS MUCH AS SOME HOWEVER. IF YOU WISH TO GET A COPY OF THE BLACKLIST, CONTACT ME PERSONALLY AND I WILL SEND IT PRIVATELY (ONLY IF YOU ACTIVELY DO WEEKLY MISSIONS). I HAVE REMOVEDANYONE WHO COMPLETED THE MISSION AFTER THE FACT.

—————————————————————————————————————————————

The above group has no value to your missions, but it would be worthless and not fair if I didn’t include the 21 people who produced and followed through. You definitely want to add these Shareholders, they do the missions, and are great to have regardless.

Missions Completed for Link: http://goo.gl/xkNe9

Joanne Greco (e)JOANNEGRECO
about 17 mins ago
Lisa Mason (e)WRITERLISA
about 1 hour ago
Lucas Wyrsch (e)SOHU
about 1 hour ago
Justin Curlew (e)JUSCUR
about 1 hour ago
Yazid [MBG!] (e)HANZ
about 1 hour ago
Anne Thomas (e)ANNET
about 1 hour ago
Yorgo Nestoridis (e)YORGO
about 1 hour ago
Rick Yager (e)TRIPLETSFAN
about 1 hour ago

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Now Lastly, I bet you’re wondering if I blocked the offenders like my message threatened. 3 of them have 600 shares in me, and I’m not sure everyone had bad intentions. The ones with a high number of shares in me have them because I have a high ROI though, which doesn’t necessarily mean they are worthwhile connections, especially if they will use just as much energy to avoid completing a mission than it takes to complete it.

It’s also possible they used another Twitter account. In that case if you  find yourself on this blacklist, please notify me with the handle of the Twitter account you used and I’ll amend this post. Sorry bout ya if you just rip and run, it’s not my fault you made a post that paints your tactics in a bad light.

Categories: Empire Avenue, Sociology
  1. November 2, 2011 at 9:15 pm

    Adam, just so you know this one didn’t work as smoothly, It did the ‘blank page’ thing in Chrome and you had to play a bit to get it working (I don’t remember exactly what happened, but it wasn’t as smooth as the last one).
    While I’m sure some click and don’t read, I think many people are getting confused and do intend to complete the mission. I’ve noticed if I’m on my ipad or iphone (especially iphone since I don’t have all my accounts set up there yet), I myself have more difficulty completing missions and sometimes have to come back & do them later on another platform.

    Somehow the missions while well-intended are still flaky and a bit unpredicable, and are causing some real strife among players. That is something we do NOT need more of.

    I really hate seeing that list up there, it can only create more bad feelings even though I understand your intentions.
    Take care my friend!
    Anne Thomas

  2. November 2, 2011 at 9:49 pm

    Anne, I think I will take an alternate approach to the list, but it is mportant that users know they are can be tracked during these missions.

    The eAves and Re-Tweets that are in limbo are practically worthless to me (I’ve spent 150k this week alone on shareholder messages, and I get a healthy amount of twitter exposure regardless), but my hope is that these shareholders will realize that you can see who does the missions. There was absolutely no bias here, and this blog is highly irrelevant for the most part.

  3. November 2, 2011 at 10:13 pm

    Hi Adam. I agree with you that Empire Avenue needs to come up with a system where those who give missions can confirm who has actually done them or not.

  4. November 2, 2011 at 10:13 pm

    Thanks Adam, I think it’s a great experiment. Definitely would like to see the missions working better before making decisions about folks 🙂

    Have an awesome evening 🙂

  5. November 2, 2011 at 10:52 pm

    I may have come up with a solution. Empire Ave could allow me to hold the Eaves in an Escrow until I am satisfied that trhe players have completed the mission. After I check them off, they get their payment. If they claim the Eaves, but don’t do the mission, they should still get penalized however.

  6. November 3, 2011 at 12:02 am

    I like the transfer of wealth since I’m still trying to catch up on shareholders from my nightly commissions, however honestly I do stuff anyway without the eaves, unless it’s something I wouldn’t feel right about (which hasn’t happened yet).

  7. November 3, 2011 at 7:56 am

    I love your dedication Adam 😀 You’re such a committed fella and always contributing 🙂 Great to see you raising awareness. I always click on missions when I can (I think I often miss yours hehe) – and attempt to do the things they’re suggesting – as long as it’s within reason – and is something I genuinely like/wish to share, action I wish to take, etc. Your advocacy and stand for fairness is just wonderful! You’re such a fun, sweet and great contribution online. Keep up the good work, my friend!!

  8. November 4, 2011 at 4:09 am

    Boy! am I glad I completed the mission. Nothing like being lumped in the dead-beat pile. 🙂 Glad to help out, Adam. Thank you for the mention.

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